Communication Design BFA Parsons School of Design

Table Of Content

• Communications Design, MFA
• A Look Back: How Pratt Students and Faculty Designed for Deception in World War II
• Different Careers in Design Communication
• Graduate Admission
• One of Pratt’s Earliest Web Design Instructors on Cultivating a Creative Education
• Evolution of Communication Design as a field
• Graduate Overview

Design communication strategically blends aesthetics and information to create narratives that go beyond words. It’s more than just looking good – it intentionally conveys emotions, ideas, and connections. Each design carries a meaningful message, carefully crafted for a strong impact.

Communications Design, MFA

This is an optional portfolio, but students are encouraged to submit one if they think it would strengthen their application. After the application is received, an email containing a link and instructions for portfolio submission will be sent. Please note that required application materials will continue through the admissions review process, and it is possible that students will be admitted based on the strength of those materials.

A Look Back: How Pratt Students and Faculty Designed for Deception in World War II

With the advent of technology, people are increasingly exposed to information and less patient to consume it, which is making visual communication dominate the media. Therefore, communication design is a growing field that many companies, people, and institutions are seeking out. Our terminal MFA degree program sits at the intersection of visual language, cultural criticism, and media studies. We prepare creatives to be confident, independent practitioners who are strategic technology users, innovative researchers, writers, pedagogues, and ultimately leaders in the communication design professions. Our students gain interdisciplinary knowledge that supports critical discourse and the development of a significant body of work characterized by experimentation, creativity, resiliency and include non-dominant ways of knowing, thinking, and doing. Social media designers specialize in creating visual content tailored for various social media platforms.

Different Careers in Design Communication

Begin the transition from student to professional designer with an internship in a real world setting. The last requirement for completing the DCA program is a final portfolio review. It is conducted via a 30-minute Zoom call with our program director, Scott Hutchinson, along with one other DCA instructor.

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gogoland Pet Community / Informal Design.

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Their bulls eye is not only one of  the most nationally recognized logos, the red color also exemplifies passion and action and nudges consumers to make more urgent purchases. Based on the internet’s obsession with Target memes, it’s clear that their strategy is working. When someone studies communications design, they come away with a degree that has them ready for a wide range of jobs. Over the last year, CISA has driven momentum on the Secure by Design initiative by shifting the conversation and providing measurable and actionable recommendations to technology manufacturers. With domestic and international partners, we released two versions of our white paper, Shifting the Balance of Cybersecurity Risk, as well as guidance urging software manufacturers to adopt memory safety roadmaps.

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Center for Art, Design, and Community Engagement K-12.

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To be admitted to the Communication Design major and eligible to enroll in advanced art courses, a pre-major student must meet all of the following requirements. Communication design, however, was not strongly established as a career until the rise of technology. The internet transformed visual information into a much more accessible and sellable tool. Having good strategies of communication design became an important need of companies and advertisers.

Evolution of Communication Design as a field

If a designer is not careful, they can end up placing a visual element on the product that does not communicate the real intention of the message. Therefore, a designer should have good research skills and know-how to filter the information in the examples and connect different ideas, which are skills required for fields such as architecture and interior design as well. Although printing may seem an outdated practice, it is still largely used by magazines, newspapers, and book publishers, and it is also a path a communication designer can choose. Finally, motion graphics and 3-dimensional design are two other growing practices. Moreover, they are very related to some notions and skills architecture students are taught to acquire. The areas cover products such as exhibition design, signage systems, animation, and broadcast television graphics.

We can’t keep issuing calls to customers to “patch harder” and expect that things will change. Technology manufacturers must focus on eliminating entire classes of vulnerability, rather than playing “whack-a-mole” with their defects. Many other industries have matured their processes to focus on customer safety—so too can the software industry.

We support students by exploring many of these possibilities to find a disciplinary space in which to excel and find deep satisfaction. In an increasingly mobile-friendly world, app designers play an important role in enabling people to complete tasks on their mobile devices. Whereas an app developer writes the code that creates the program, an app designer will determine how the interface looks and how users will navigate the app. Alignment contributes to a sense of order and cohesion in design communication. Elements are aligned along a common axis, resulting in a neat and organized appearance.

This includes designing logos, establishing color schemes, and developing brand guidelines to ensure a consistent and recognizable brand image across various platforms. Mastery of Adobe’s suite, including Photoshop, Illustrator, and InDesign, is a cornerstone for communication designers. These tools are industry standards for image editing, vector graphics, and layout design. Students seeking to transfer from another regionally accredited university or college must be in good standing to be considered for admission. Students wishing to transfer into a DAAP program should submit a Transfer Application.

We believe designers are cultural actors who use their expertise to inform, persuade, and entertain in order to create the world they imagine. In our classes, students apply socio-ecologically sustainable processes and research to design transformative strategies for communication and interactions between people and communities that promote a diverse, equitable and just society. Now that you’re familiar with the basics of communication design, it’s time to take a look at a couple of closely related disciplines.

Motion graphics designers specialize in creating animated visual content for videos, presentations, or digital platforms. Their skills in animation software and storytelling through motion contribute to dynamic and engaging visual communication. Understanding HTML and CSS basics is valuable for communication designers, especially when working on web projects. This knowledge allows designers to collaborate effectively with developers and ensures designs are implemented as intended.